Music and entertainment
Music and entertainment is one of the most popular topics on our platform. Initiated as karaoke and sing-alongs and organised by small group of users in 2010, it quickly expanded into music concerts and singing competitions. With more than 117m monthly active users, YY platform offers the talented ordinary individuals an opportunity and a virtual stage to realise their dreams. Within the past few years, more and more channels focusing on different type of performance such as talk shows and dancing have been created.
The two most important participants in the music and entertainment channels are performers and channel owners. Performers are the channel hosts and content creators, who gather fans and followers, while channel owners are the users who set up the channel and are also responsible for managing daily operations of the channel. All users can watch and participate live performances for free, with the option of purchasing various virtual items, such as flowers, candies, and jewelries, to show support and appreciation to the performers. We make money by taking a share of the revenue generated from the selling of the virtual items.
In June 2014 we created a pop girl band – 1931. All 18 members of the band were selected from a countrywide audition and are being professionally trained. Fans are involved from the beginning and encouraged to interact with team members through their special channels on YY. We believe that the success of 1931 will inspire existing performers and channel owners, in turns improve the quality of overall content in the music and entertainment channels.