Online dating show is a new business that was only launched in November 2013. It is now our third biggest business segment in terms of revenue.
Taking the format of a popular dating TV show in China, it has added some unique features and interactive elements to make it more suitable for online audience. Like in the TV show, there are a host and a number of participants interacting on a virtual stage. The conversations are real-time but audio only. Participants vote for their favorites at the end of the session, which generally lasts about 15 minutes.
The success of the online dating show demonstrates the versatility of the YY platform. We believe that our users have various needs, overt or latent. By actively seeking out and tapping into these needs, we are able to shape our products and possibly develop new business lines.